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Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij

By: De Mooij, MariekeMaterial type: Text

TextLanguage: English Publisher: New Delhi : SAGE Publications, 2019Edition: 3rd editionDescription: xvii, 451 pages : illustrations ; 24 cmISBN: 9781544318165Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8342

Contents:

1. Consumer behavior across cultures -- 2. Values and culture -- 3. Convergence and divergence in consumer behavior -- 4. The consumer: Attributes -- 5. Social processes -- 6. Mental processes -- 7. Culture, communication, and media behavior -- 8. Consumer behavior domains.

Summary: "Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy." -- Provided by publisher.

List(s) this item appears in: New Arrivals - February 1st to 29th 2024

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8342 DEM (Browse shelf)	Available		48191
Books	Institute of Public Enterprise, Library S Campus	658.8342 DEM (Browse shelf)	Available		45758

1. Consumer behavior across cultures --
2. Values and culture --
3. Convergence and divergence in consumer behavior --
4. The consumer: Attributes --
5. Social processes --
6. Mental processes --
7. Culture, communication, and media behavior --
8. Consumer behavior domains.

"Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy." -- Provided by publisher.

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