Relationship Marketing : text and cases / S. Shajahan.
Material type: TextLanguage: English Publisher: New Delhi : Tata McGraw-Hill, ©2004Description: xviii, 310 pages : illustrations ; 23 cmISBN: 0070583374Subject(s): Relationship marketingDDC classification: 658.8
Contents:
1. Overview of Relationship Marketing in the Millennium2. Fundamental Concepts in RelatioshipMarketing3. Customer Acquisition Strategies4. Customer Retention Strategies5. The Add-on Selling6. Customer Loyalty7. Analysing Profitability ofCustomers8. Information Technology Enables Marketing9. Overview of CRM and Web based Technologies10. Learning Organisation 11. Integrated Relationship Marketing Strategies in theMillennium
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.8 SHA.R (Browse shelf) | Available | 38991 |
1. Overview of Relationship Marketing in the Millennium2. Fundamental Concepts in RelatioshipMarketing3. Customer Acquisition Strategies4. Customer Retention Strategies5. The Add-on Selling6. Customer Loyalty7. Analysing Profitability ofCustomers8. Information Technology Enables Marketing9. Overview of CRM and Web based Technologies10. Learning Organisation 11. Integrated Relationship Marketing Strategies in theMillennium
There are no comments on this title.