Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum.
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TextLanguage: English Series: The Prentice Hall series in marketingPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1988; New Delhi Prentice Hall, 1973Edition: 5th, 2nd edDescription: xii, 784 p. : ill. ; 25 cm; xii, 644p. : ill; 24cmISBN: 8120307577Subject(s): Marketing researchDDC classification: 658.83
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Includes bibliographical references and index.
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