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Online Public Access Catalogue

Green, Paul E.

Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. - 5th, 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1988. New Delhi Prentice Hall, 1973 - xii, 784 p. : ill. ; 25 cm. xii, 644p. : ill; 24cm. - The Prentice Hall series in marketing .

Includes bibliographical references and index.

8120307577


Marketing research

658.83 / GRE