Marketing management: analysis, planning, implementation and control / Philip Kotler
Material type: TextLanguage: English Publisher: New Delhi Prentice-Hall of India Pvt.Ltd. 1991Edition: 7th edDescription: xxv,756p ill; 27cmISBN: 0876926847Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library O U Campus | 658.8 KOT (Browse shelf) | Available | 015911 | |
Books | Institute of Public Enterprise, Library | Available | 020989 |
Includes index
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