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Kotler, Philip

Marketing management: analysis, planning, implementation and control / Philip Kotler - 7th ed. - New Delhi Prentice-Hall of India Pvt.Ltd. 1991 - xxv,756p ill; 27cm

Includes index

ISBN: 0876926847

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / KOT

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