| 000 -LEADER |
|---|
| fixed length control field |
00481nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0876926847 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kotler, Philip |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing management: analysis, planning, implementation and control / |
| Statement of responsibility, etc |
Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi |
| Name of publisher |
Prentice-Hall of India Pvt.Ltd. |
| Year of publication |
1991 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxv,756p |
| Other physical details |
ill; |
| Dimensions |
27cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| Form subdivision |
Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
