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B2B marketing: text and cases / Krishna K Havaldar, Shailendra Dasari

By: Material type: TextTextPublication details: New Delhi : McGraw Hill Publication, 2024.Edition: 5th edDescription: xxx, 565 pages : 24 cmISBN:
  • 9789390185597
Subject(s): DDC classification:
  • 658.804 HAV
Contents:
1. Introduction to B2B Marketing and Markets 2. Understanding Business Markets and the Environment 3. Organizational Buying Behavior 4. Managing B2B Customer Relationships 5. Researching B2B Markets 6. Segmenting, Targeting and Positioning in Business Markets 7. Managing Products and Brands for Business Markets 8. Managing New Industrial Product Development, Innovation, Competition and Technology Adoption Life Cycle 9. Managing Services for Business Markets 10. Managing Business Marketing Channels and Supply Chains 11. Managing Personal Selling Function for Business Markets 12. Communicating with B2B Markets 13. Pricing for Business Markets 14. Planning, Implementation, and Control for a B2B Marketing Company 15. Technology-Enabled B2B Marketing 16. International B2B Marketing Case-chapter Matrix for Integrated Cases Glossary of Key-Terms Index
List(s) this item appears in: New Arrivals - October and November 2024
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Holdings
Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.804 HAV (Browse shelf(Opens below)) Available 49091
Books Institute of Public Enterprise, Library S Campus 658.804 HAV (Browse shelf(Opens below)) Available 49092
Books Institute of Public Enterprise, Library S Campus 658.804 HAV (Browse shelf(Opens below)) Available 49093
Books Institute of Public Enterprise, Library S Campus 658.804 HAV (Browse shelf(Opens below)) Available 49094
Books Institute of Public Enterprise, Library S Campus 658.804 HAV (Browse shelf(Opens below)) Available 49095

1. Introduction to B2B Marketing and Markets
2. Understanding Business Markets and the Environment
3. Organizational Buying Behavior
4. Managing B2B Customer Relationships
5. Researching B2B Markets
6. Segmenting, Targeting and Positioning in Business Markets
7. Managing Products and Brands for Business Markets
8. Managing New Industrial Product Development, Innovation, Competition and Technology Adoption Life Cycle
9. Managing Services for Business Markets
10. Managing Business Marketing Channels and Supply Chains
11. Managing Personal Selling Function for Business Markets
12. Communicating with B2B Markets
13. Pricing for Business Markets
14. Planning, Implementation, and Control for a B2B Marketing Company
15. Technology-Enabled B2B Marketing
16. International B2B Marketing Case-chapter Matrix for Integrated Cases
Glossary of Key-Terms
Index

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