B2B marketing: (Record no. 23611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01343nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789390185597 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | HAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Havaldar, Krishna K |
| 245 ## - TITLE STATEMENT | |
| Title | B2B marketing: |
| Sub Title | text and cases / |
| Statement of responsibility, etc | Krishna K Havaldar, Shailendra Dasari |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | McGraw Hill Publication, |
| Year of publication | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxx, 565 pages : |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction to B2B Marketing and Markets <br/>2. Understanding Business Markets and the Environment <br/>3. Organizational Buying Behavior<br/>4. Managing B2B Customer Relationships <br/>5. Researching B2B Markets <br/>6. Segmenting, Targeting and Positioning in Business Markets <br/>7. Managing Products and Brands for Business Markets <br/>8. Managing New Industrial Product Development, Innovation, Competition and Technology Adoption Life Cycle <br/>9. Managing Services for Business Markets <br/>10. Managing Business Marketing Channels and Supply Chains <br/>11. Managing Personal Selling Function for Business Markets <br/>12. Communicating with B2B Markets <br/>13. Pricing for Business Markets <br/>14. Planning, Implementation, and Control for a B2B Marketing Company <br/>15. Technology-Enabled B2B Marketing <br/>16. International B2B Marketing Case-chapter Matrix for Integrated Cases <br/>Glossary of Key-Terms <br/>Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business to Business |
| General subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/02/2024 | Laxmi Book Distributors | 875.00 | 28-11-2024 | 658.804 HAV | 49091 | 12/02/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/02/2024 | Laxmi Book Distributors | 875.00 | 28-11-2024 | 658.804 HAV | 49092 | 12/02/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/02/2024 | Laxmi Book Distributors | 875.00 | 28-11-2024 | 658.804 HAV | 49093 | 12/02/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/02/2024 | Laxmi Book Distributors | 875.00 | 28-11-2024 | 658.804 HAV | 49094 | 12/02/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/02/2024 | Laxmi Book Distributors | 875.00 | 28-11-2024 | 658.804 HAV | 49095 | 12/02/2024 | Books |
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