Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
Material type:
TextLanguage: English Publisher: New Delhi ; Cengage Learning. 2013Description: xiv, 380 pages : illustrations ; 28 cmISBN: 9788131521014; 813152101xSubject(s): Social media | Internet marketingDDC classification: 658.872 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.872 BAR (Browse shelf) | Available | 46601 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.872 BAR (Browse shelf) | Available | 46602 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.872 BAR (Browse shelf) | Available | 46603 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.872 BAR (Browse shelf) | Available | 45348 |
Chapter 1 Why Social Media?
Chapter 2 Goals and Strategies
Chapter 3 Identifying Target Audiences
Chapter 4 Rules of Engagement for Social Media
Chapter 5 Publishing Blogs
Chapter 6 Publishing Podcasts and Webinars
Chapter 7 Publishing Articles, White Papers, and E-Books
Chapter 8 Sharing Videos
Chapter 9 Sharing Photos and Images
Chapter 10 Social Networks
Chapter 11 Microblogging
Chapter 12 Discussion Boards, Social News, and Q & A Sites
Chapter 13 Mobile Computing and Location Marketing
Chapter 14 Social Media Monitoring
Chapter 15 Social Media Marketing Plan
Appendix XYZ Coffee Company Social Media Marketing Plan
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans
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