Barker, Melissa S.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher - New Delhi ; Cengage Learning. 2013. - xiv, 380 pages : illustrations ; 28 cm.
Chapter 1 Why Social Media?
Chapter 2 Goals and Strategies
Chapter 3 Identifying Target Audiences
Chapter 4 Rules of Engagement for Social Media
Chapter 5 Publishing Blogs
Chapter 6 Publishing Podcasts and Webinars
Chapter 7 Publishing Articles, White Papers, and E-Books
Chapter 8 Sharing Videos
Chapter 9 Sharing Photos and Images
Chapter 10 Social Networks
Chapter 11 Microblogging
Chapter 12 Discussion Boards, Social News, and Q & A Sites
Chapter 13 Mobile Computing and Location Marketing
Chapter 14 Social Media Monitoring
Chapter 15 Social Media Marketing Plan
Appendix XYZ Coffee Company Social Media Marketing Plan
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans
9788131521014 813152101x
Social media.
Internet marketing
658.872 / BAR
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher - New Delhi ; Cengage Learning. 2013. - xiv, 380 pages : illustrations ; 28 cm.
Chapter 1 Why Social Media?
Chapter 2 Goals and Strategies
Chapter 3 Identifying Target Audiences
Chapter 4 Rules of Engagement for Social Media
Chapter 5 Publishing Blogs
Chapter 6 Publishing Podcasts and Webinars
Chapter 7 Publishing Articles, White Papers, and E-Books
Chapter 8 Sharing Videos
Chapter 9 Sharing Photos and Images
Chapter 10 Social Networks
Chapter 11 Microblogging
Chapter 12 Discussion Boards, Social News, and Q & A Sites
Chapter 13 Mobile Computing and Location Marketing
Chapter 14 Social Media Monitoring
Chapter 15 Social Media Marketing Plan
Appendix XYZ Coffee Company Social Media Marketing Plan
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans
9788131521014 813152101x
Social media.
Internet marketing
658.872 / BAR