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1.
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Tools and weapons : the promise and the peril of the digital age / Brad Smith [and] Carol Ann Browne by
Material type: Text Text
Language: English
Publication details: London: Hodder & Stoughton, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 303.483 SMI.

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2.
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Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher by
Material type: Text Text
Language: English
Publication details: New Delhi ; Cengage Learning. 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.872 BAR, ...
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3.
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Influence : How social media influencers are shaping our digital future / Sara McCorquodale. by
Material type: Text Text
Language: English
Publication details: London ; New York : Bloomsbury Business, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872019 McC.

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4.
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Instagram marketing : the guide book for using photos on Instagram to gain millions of followers quickly and to skyrocket your business (influencer and social media marketing) David J. Green by
Material type: Text Text
Language: English
Publication details: India : Newstone Publishing, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GRE.

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5.
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Social media marketing for dummies / Shiv Singh and Stephanie Diamond. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley, ©2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 SIN.

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6.
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen by
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill Education, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 KER, ...

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7.
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Social media & mobile marketing : includes online worksheets / Bhatia, Puneet Singh by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd., 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 BHA, ...

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8.
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Social media analytics : techniques and insights for extracting business value out of social media / Matthew Ganis, Avinash Kohirkar. by
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson, IBM Press, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.23 GAN.

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9.
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Social media for academics / Mark Carrigan. by
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.2310 CAR.

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10.
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Social media : a critical introduction / Christian Fuchs. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.2310 FUC.

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11.
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Ecommerce business through social media marketing : simple steps to start your ecommerce brand through facebook and Instagram marketing / Goldink Books by
Material type: Text Text
Language: English
Publication details: New Delhi ; Goldink Books, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GOL.

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12.
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What privacy means: why it matters and how we can protect it / Siddharth Sonkar, Foreword by B.N. Srikrishna by
Material type: Text Text
Publication details: India ; Hachette Book Publishing, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.2310 SON.
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13.
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Social media intelligence / Wendy W. Moe,; David A. Schweidel, by
Material type: Text Text
Publication details: Cambridge : Cambridge University Press, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.231 MOE.
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14.
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Corporate social responsibility is not public relations : how to put CSR at the heart of your company and maximize the business benefits / Sangeeta Waldron. by
Material type: Text Text
Publication details: London, UK, 2021 Jaico Publishing House, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.408 WAL.
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15.
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The global #MeToo movement : how social media propelled a historic movement and the law responded / edited by David Benjamin Oppenheimer, Ann M. Noel by
Material type: Text Text
Publication details: Washington, D.C., Full Court Press, an imprint of Fastcase, Inc., 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 303.484 THE.

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16.
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The Sage handbook of social media marketing / edited by Annmarie Hanlon, Tracy L. Tuten. by
Edition: 1st ed..
Material type: Text Text
Language: English
Publication details: Los Angeles : SAGE Reference , 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 THE.
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17.
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Don't forward that text : separating myths from history on social media/ Amit Schandillia with a foreword Devdutt Pattanaik by
Material type: Text Text
Language: English
Publication details: Gurugram, Haryana : HarperCollins Publishers India, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.23 SCH.
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18.
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Broken code : inside facebook and the fight to expose its toxic secrets/ Jeff Horwitz. by
Material type: Text Text
Language: English
Publication details: London: Penguin random house: 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.30285 HOR.
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19.
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Digital marketing/ Oliver Maxwell. by
Material type: Text Text
Language: English
Publication details: Wilmington: Kaufman press, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 MAX.
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20.
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Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman. by
Edition: Rev. and updated
Material type: Text Text
Language: English
Publication details: Hoboken, N.J. : Wiley, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.

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21.
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Breaking Twitter : Elon Musk and the most controversial corporate takeover in history / Ben Mezrich. by
Material type: Text Text
Language: English
Publication details: New York : Grand Central, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 MEZ.
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22.
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Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans. by
Material type: Text Text
Publication details: India : Pearson , c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 EVA.
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23.
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Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary by
Edition: 2nd ed.
Material type: Text Text
Publication details: India : Pearson India , 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.872 HEM, ...
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24.
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500 Social Media Marketing Tips: essential advice, hints and strategy for business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More! / Andrew Macarthy by
Material type: Text Text
Publication details: USA : Independently Published , 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 MAC.
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25.
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Social media marketing : a strategic approach / Debra Zeha et, al.. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi : Cengage , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.872 ZAH, ...
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26.
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Social media in business: succeeding in the new internet evolution/ Steve, Nicholls. by
Material type: Text Text
Language: English
Publication details: London: Bookinars, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 NIC.

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27.
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Digital HR : A Critical Management Approach to the Digitilization of Organizations / by Amelia Manuti, Pasquale Davide de Palma. by
Edition: 2nd ed. 2023.
Material type: Text Text
Publication details: Switzerland; Palgrave Macmillan, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.3 MAN, ...
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