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Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary

By: Contributor(s): Material type: TextTextPublication details: India : Pearson India , 2024.Edition: 2nd edDescription: xix, 252 pages : illustrations, map ; 23 cmISBN:
  • 0789759608
  • 9780789759603
  • 9789353430191
Subject(s): DDC classification:
  • 658.872 HEM
Contents:
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
List(s) this item appears in: New Arrivals-December 1st to 31st 2024
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.872 HEM (Browse shelf(Opens below)) Available 49275

Includes bibliographical references and index.

Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.

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