Digital marketing analytics : making sense of consumer data in a digital world /
Hemann, Chuck,
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary - 2nd ed. - India : Pearson India , 2024. - xix, 252 pages : illustrations, map ; 23 cm
Includes bibliographical references and index.
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
0789759608 9780789759603 9789353430191
Internet marketing.
Digital media.
Social media.
Marketing--Management.
Digital media.
Internet marketing.
Marketing--Management.
Social media.
658.872 / HEM
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary - 2nd ed. - India : Pearson India , 2024. - xix, 252 pages : illustrations, map ; 23 cm
Includes bibliographical references and index.
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
0789759608 9780789759603 9789353430191
Internet marketing.
Digital media.
Social media.
Marketing--Management.
Digital media.
Internet marketing.
Marketing--Management.
Social media.
658.872 / HEM
2cqr automation private limited, Chennai. All Rights Reserved.