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Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman.

By: Handley, AnnContributor(s): Chapman, C. CMaterial type: Text

TextLanguage: English Publisher: Hoboken, N.J. : Wiley, 2012Edition: Rev. and updatedDescription: xxiv, 293 pages : ill ; 23 cmISBN: 9781118232606 Subject(s): Internet marketing | Social media | Web sites -- Design | BUSINESS & ECONOMICS / GeneralDDC classification: 658.872

Contents:

1. The content rules The case for content Insight inspires originality: who do you want to attract? Who are you? Reimagine; don't recycle: anatomy of a content circle of life Share or solve; don't shill Stoke the campfire Create wings and roots The care and feeding of fans Attention B2B companies: this is the chapter you are looking for 2. The how-to section A blog as a hub of your online content If webinars are awesome marketing tools, why do most of them suck? What's the difference between an E-book and a white paper? (And when should you use them?) The single biggest secret to creating a compelling customer success story (formerly known as a case study) From dumpy to sexy: an FAQs makeover Video: show me a story Podcasting: is this thing on? Photographs: the power of pictures 3. Content that converts: success stories (with ideas you can steal!) Reynolds Golf Academy: Greensboro, Georgia The Cool Beans Group: Greensboro, North Carolina U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia AskPatty.com, Inc.: Thousand Oaks, California Qvidian: Lowell, Massachusetts HubSpot: Cambridge, Massachusetts Kodak: Rochester, New York Boeing Company: Chicago, Illinois Indium Corporation: Clinton, New York Pink Stinks: London, England 4. This isn't goodbye This isn't goodbye, and a gift for you.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.872 HAN (Browse shelf)	Available		48459

includes index.

1. The content rules
The case for content
Insight inspires originality: who do you want to attract?
Who are you?
Reimagine; don't recycle: anatomy of a content circle of life
Share or solve; don't shill
Stoke the campfire
Create wings and roots
The care and feeding of fans
Attention B2B companies: this is the chapter you are looking for
2. The how-to section
A blog as a hub of your online content
If webinars are awesome marketing tools, why do most of them suck?
What's the difference between an E-book and a white paper? (And when should you use them?)
The single biggest secret to creating a compelling customer success story (formerly known as a case study)
From dumpy to sexy: an FAQs makeover
Video: show me a story
Podcasting: is this thing on?
Photographs: the power of pictures
3. Content that converts: success stories (with ideas you can steal!)
Reynolds Golf Academy: Greensboro, Georgia
The Cool Beans Group: Greensboro, North Carolina
U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia
AskPatty.com, Inc.: Thousand Oaks, California
Qvidian: Lowell, Massachusetts
HubSpot: Cambridge, Massachusetts
Kodak: Rochester, New York
Boeing Company: Chicago, Illinois
Indium Corporation: Clinton, New York
Pink Stinks: London, England
4. This isn't goodbye
This isn't goodbye, and a gift for you.

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