| 000 -LEADER |
|---|
| fixed length control field |
02072cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781118232606 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
HAN |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Handley, Ann, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Content rules : |
| Sub Title |
how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / |
| Statement of responsibility, etc |
Ann Handley, C. C. Chapman. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Rev. and updated |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, N.J. : |
| Name of publisher |
Wiley, |
| Year of publication |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxiv, 293 pages : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
<br/>1. The content rules<br/>The case for content<br/>Insight inspires originality: who do you want to attract?<br/>Who are you?<br/>Reimagine; don't recycle: anatomy of a content circle of life<br/>Share or solve; don't shill<br/>Stoke the campfire<br/>Create wings and roots<br/>The care and feeding of fans<br/>Attention B2B companies: this is the chapter you are looking for<br/>2. The how-to section<br/>A blog as a hub of your online content<br/>If webinars are awesome marketing tools, why do most of them suck?<br/>What's the difference between an E-book and a white paper? (And when should you use them?)<br/>The single biggest secret to creating a compelling customer success story (formerly known as a case study)<br/>From dumpy to sexy: an FAQs makeover<br/>Video: show me a story<br/>Podcasting: is this thing on?<br/>Photographs: the power of pictures<br/>3. Content that converts: success stories (with ideas you can steal!)<br/>Reynolds Golf Academy: Greensboro, Georgia<br/>The Cool Beans Group: Greensboro, North Carolina<br/>U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia<br/>AskPatty.com, Inc.: Thousand Oaks, California<br/>Qvidian: Lowell, Massachusetts<br/>HubSpot: Cambridge, Massachusetts<br/>Kodak: Rochester, New York<br/>Boeing Company: Chicago, Illinois<br/>Indium Corporation: Clinton, New York<br/>Pink Stinks: London, England<br/>4. This isn't goodbye<br/>This isn't goodbye, and a gift for you. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Web sites |
| General subdivision |
Design. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
BUSINESS & ECONOMICS / General. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Chapman, C. C., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
