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Strategic marketing management: concepts and cases an indian context /

By: Khurana, Rakesh [and] A N RavichandranContributor(s): Ravichandran, A NMaterial type: TextTextLanguage: English Publisher: New Delhi Global Business Press 1995Description: xi, 257p Graphs. 23 cmISBN: 81-7240-083-7Subject(s): Strategic planning -- India | Marketing -- Management -- IndiaDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
O U Campus 		658.8 KHU (Browse shelf) Available 022417

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