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Strategic marketing management:

Khurana, Rakesh [and] A N Ravichandran

Strategic marketing management: concepts and cases an indian context / - New Delhi Global Business Press 1995 - xi, 257p Graphs. 23 cm.

ISBN: 81-7240-083-7

Subjects--Topical Terms:
Strategic planning --India
Marketing --Management--India

Dewey Class. No.: 658.8 / KHU

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