Normal view MARC view ISBD view

Strategic marketing management: (Record no. 19642)

MARC details
000 -LEADER
fixed length control field	00525nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	81-7240-083-7
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KHU
100 ## - MAIN ENTRY--AUTHOR NAME
Author name	Khurana, Rakesh [and] A N Ravichandran
245 #0 - TITLE STATEMENT
Title	Strategic marketing management:
Statement of responsibility, etc	concepts and cases an indian context /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi
Name of publisher	Global Business Press
Year of publication	1995
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xi, 257p
Other physical details	Graphs.
Dimensions	23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Strategic planning
Geographic subdivision	India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Marketing
General subdivision	Management
Geographic subdivision	India
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	Ravichandran, A N
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Price effective from	Koha item type
		Dewey Decimal Classification			Institute of Public Enterprise, Library	Institute of Public Enterprise, Library	O U Campus	10/24/2006	Santsoh Book Enterprises	658.8 KHU	022417	06/08/2020	Books

You are Visitor Number