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Online Public Access Catalogue

Social marketing in the 21st century / Alan R. Andreasen.

By: Andreasen, Alan RMaterial type: TextTextLanguage: English Publisher: New Delhi : Sage Publications, 2006Description: xi, 264 p. : ill. ; 24 cmISBN: 9781412916349Subject(s): Social marketingDDC classification: 361.0068
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
List(s) this item appears in: New Arrivals - May 1st to 31st 2024
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		361.0068 AND (Browse shelf) Available 48466

Includes bibliographical references and index.

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

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