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Marketing Channel Management : a customer-centric approach / Pingali Venugopal.

TextLanguage: English Publisher: New Delhi ; Thousand Oaks : Response Books, 2001Description: 187 p. : ill. ; 22 cmISBN: 0761995501; 076199551X (pbk.)Subject(s): Marketing channels | Marketing -- ManagementDDC classification: 658.8'4 Online resources: Click here to access online | Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8'4 VEN (Browse shelf)	Available		30546

Includes bibliographical references (p. [181]-182) and index.

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