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501.
Digital luxury : transforming brands and consumer experiences / Wided Batat. by
Material type: Text Text
Language: English
Publication details: London : SAGE Publications, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 BAT.

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502.
Digital marketing / Seema Gupta. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill Education (India) Private Limited, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GUP.

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503.
Intelligent Marking : employing new-age technologies / V. Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM.

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504.
International sport marketing : issues and practice / edited by Michel Desbordes and André Richelieu. by
Edition: Routledge research in sport business and management
Material type: Text Text
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.47796 INT.

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505.
Marketing management / Jayasankar Ramanathan by
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.

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506.
Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson Education, Inc., 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN.

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507.
Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson, 2021.
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

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508.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUL.

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509.
Marketing research / John Boyce. by
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BOY.

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510.
Marketing : an introduction / Rosalind Masterson, Nichola Phillips et David Pickton. by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAS.

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511.
Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. by
Language: English
Publication details: New Delhi : SAGE Publications, [2014]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.10954 VEN.

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512.
Direct, digital & data-driven marketing / Lisa Spiller. by
Publication details: New Delhi : SAGE, ©2020
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 SPI, ...
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513.
Rural marketing / Pradeep Kashyap by
Material type: Text Text
Language: English
Publication details: Delhi : Pearson Education, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KAS.

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514.
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Los Angeles ; London : Response, 2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800 VEL.

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515.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 PAN.

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516.
Sensory marketing : an introduction / Bertil Hultén. by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80019 HUL.

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517.
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna. by
Material type: Text Text
Language: English
Publication details: New York : Routledge, c2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80019 SEN.

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518.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th ed.
Material type: Text Text
Publication details: New Delhi : South-Western Cengage Learning, c2013
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 CZI.

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519.
MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma and Carl McDaniel. by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Publications, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LAM.

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520.
Supply chain management : strategy, planning and operation / Sunil Chopra, Dharam Vir Kalra by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Tamil Nadu, India : Pearson. 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.7 CHO, ...

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521.
The new marketing : how to win in the digital age / Cheryl Burgess & Mark Burgess ; [foreword by Jonah Berger] by
Material type: Text Text
Language: English
Publication details: New Delhi : Sage, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 BUR.

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522.
Brand management : principles and practices / Kirti Dutta by
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DUT.

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523.
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. by
Edition: 5th.
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.804 BRE.

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524.
The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by
Material type: Text Text
Publication details: New Delhi, India ; SAGE Publications, ©2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/27 SRI.

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525.
The definitive book of branding / edited by Kartikeya Kompella. by
Material type: Text Text
Language: English
Publication details: New Delhi, India : Sage, Response Business Books, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 THE.

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526.
Ecommerce business through social media marketing : simple steps to start your ecommerce brand through facebook and Instagram marketing / Goldink Books by
Material type: Text Text
Language: English
Publication details: New Delhi ; Goldink Books, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GOL.

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527.
Web analytics for dummies / by Pedro Sostre and Jennifer LeClaire. by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley Pub., c2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 006.312 SOS, ...
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528.
Green marketing and sustainable development / edited by Amit Kumar Singh and Priyanka Mahanta, foreword by Zoramthanga. by
Material type: Text Text
Language: English
Publication details: New Delhi, India : Mittal Publications, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 GRE.
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529.
Experimentation works : the surprising power of business experiments / Stefan H. Thomke. by
Material type: Text Text
Publication details: Boston, Massachusetts : Harvard Business Review Press, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4063 THO.
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530.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill Education, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (8)Call number: 659.1 BEL, ... Not available: Institute of Public Enterprise, Library: Checked out (2).
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531.
Designing and managing the supply chain : concepts, strategies and case studies / David Simchi Levi, (et al...) by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Chinnai: McGraw-Hill LLC; 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.7 SIM, ...
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532.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by
Edition: Seventh Edition.
Material type: Text Text
Language: English
Publication details: Chennai, Indian ; Pearson India Education Services, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 MAL, ...
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533.
Marketing Management / Philip Kotler, (et al...) by
Edition: 16th ed.
Material type: Text Text
Language: English
Publication details: New Delhi ; Pearson India Education Services Pvt. Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (10).
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534.
Strategic marketing : text and cases : the Indian perspective / S. Shajahan by
Material type: Text Text
Publication details: New Delhi : Viva Books Pvt. Ltd., 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ...
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535.
Strategic market management / David A. Aaker, Christine Moorman by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt Ltd. ; 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 AAK, ...
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536.
Internet marketing : strategy, implementation, and practice / Chaffey Dave, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer by
Edition: 3rd ed.
Material type: Text Text
Publication details: India : Pearson Education India, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.872 CHA, ...
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537.
Marketing of newspapers : an overview / R. Padmaja by
Material type: Text Text
Publication details: New Delhi ; Kanishka Publishers, Distributors, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 079.5484 PAD, ...
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538.
Troll proof branding in the age of doppelgangers / Gaurav Sood. by
Material type: Text Text
Publication details: New Delhi ; SAGE Publication India Pvt Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SOO.
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539.
Social marketing in India / Sameer Deshpande, Nancy R. Lee, foreword by Philip Kotler by
Material type: Text Text
Publication details: New Delhi ; Sage Publications, 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.870954 DES, ... Not available: Institute of Public Enterprise, Library: Checked out (1).
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540.
Introduction to rural marketing / Krishnamoorthy, R. by
Edition: 4th Rev. & Enl. ed.,
Material type: Text Text
Publication details: New Delhi ; Himalaya Publishing House, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KRI, ...
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541.
Services marketing : concepts, practices & cases from Indian environment / S. Shajahan by
Edition: 2nd Rev. & Enl. ed.
Material type: Text Text
Publication details: New Delhi ; Himalaya Publishing House, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ...
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542.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Pearson, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ...
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543.
International marketing : an Indian adaptation / Masaaki Kotabe, Kristiaan Helsen and Adapted by Prateek Maheshwari by
Edition: 8th ed.
Material type: Text Text
Publication details: New Delhi : John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 KOT.
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544.
Made in future : a story of marketing, media & content for our time / Prashant Kumar by
Material type: Text Text
Publication details: India : Penguin Random House, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM.
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545.
Effective marketing : principles and practice / Jacqueline Bishop. by
Material type: Text Text
Publication details: Liverpool : Liverpool Business Pub., 2002
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BIS.
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546.
Creative strategy and the business of design / Douglas Davis. by
Material type: Text Text
Publication details: Blue Ash, OH : HOW Books, [2016]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 741.6068 DAV.
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547.
Corporate branding : purpose/people/process : towards the second wave of corporate branding / editors Majken Schultz,; Yun Mi Antorini,; Fabian F. Csaba by
Material type: Text Text
Publication details: Copenhagen, Copenhagen Business School Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SCH.
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548.
Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy / Lawrence Ingrassia. by
Edition: First edition.
Material type: Text Text
Publication details: New York : Henry Holt and Company, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 ING.
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549.
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAS.
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550.
Social media intelligence / Wendy W. Moe,; David A. Schweidel, by
Material type: Text Text
Publication details: Cambridge : Cambridge University Press, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.231 MOE.
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551.
Social marketing and behaviour change : models, theory and applications / Linda Brennan, (et al.) by
Material type: Text Text
Publication details: Cheltenham ; Northampton, MA : Edward Elgar, ©2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BRE.
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552.
Principles of strategic communication / Derina Holtzhausen (et al.) by
Material type: Text Text
Publication details: New York : Routledge, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 HOL.
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553.
A research agenda for tourism and development / edited by Richard Sharpley, David Harrison. by
Material type: Text Text
Publication details: Cheltenham, UK : Edward Elgar Publishing, 2019
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).
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554.
Megatrends defining the future of tourism : a journey within the journey in 12 universal truths / Valentina Boschetto Doorly by Series: Anticipation science
Material type: Text Text
Publication details: Cham : Springer, 2020
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555.
Marketing management : text and cases : Indian context / Tapan K. Panda by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi ; Taxmann's Publications, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 PAN, ...
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556.
Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi by
Material type: Text Text
Publication details: New Jersey : World Scientific, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/72095 KOT.
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557.
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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan by
Material type: Text Text
Publication details: New Jersey, World Scientific, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CHA.

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558.
Service marketing communications/ Jochen Wirtz by Series: Winning in service markets series
Material type: Text Text
Publication details: Singapore : WS Professional, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 WIR.
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559.
Marketing management/ Arun kumar and Rachana Sharma by
Material type: Text Text
Publication details: New Delhi: Atlantic Publishers & Distributers (P) Ltd. 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KUM.
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560.
Case studies on management strategies, human resource and marketing dimension / edited by Shreya Mishra and Ajoy K. Dey by
Material type: Text Text
Language: English
Publication details: New Delhi: Bloomsbury; 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.3 CAS, ...
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561.
Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc. by
Material type: Text Text
Publication details: Boston, MA : Harvard Business Review Press, [2021]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 REI.
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562.
Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.804 AND.
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563.
HBR's 10 must reads on strategic marketing.
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business Review Press, c2013
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HBR.
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564.
Marketing research/ Alvin C. Burns, Ann Veeck, and Ronald F. Bush by
Edition: 8th ed.
Material type: Text Text
Publication details: Pearson Education Limited : New Delhi, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR.
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565.
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, 2011
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 SMI.
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566.
Marketing analytics : based on first principles / Robert W. Palmatier, Frank Germann, J. Andrew Petersen. by
Material type: Text Text
Publication details: New Delhi: Bloomsbury, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAL.
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567.
How to do linkedin marketing / Mohd. Sarfaraz by
Material type: Text Text
Publication details: New Delhi : Kavya Publications, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SAR.
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568.
Success in social marketing : 100 case studies from around the globe / Nancy R. Lee and Philip Kotler. by
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, 2023
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

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569.
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Marketing of milk and milk products: A selected study of Mulkanoor women's cooperative dairy / P. Kishna Rao by
Material type: Text Text
Publication details: Hyderabad : Osmania University, 2016
Dissertation note: Doctor of Philosophy in Business Management Ph.D Department of Business Management, Osmania University 2016.
Availability: Items available for reference: Institute of Public Enterprise, Library: Not for loan (1).

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570.
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Determinants of digital banking adoption in the aftermath of demonetisation / P. Balaji by
Material type: Text Text
Publication details: Department of Commerce University of Madras 2019
Dissertation note: Doctor of Philosophy in The Faculty of Commerce Ph D University of Madras 2019
Availability: Items available for reference: Institute of Public Enterprise, Library: Not for loan (1).

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571.
Branding : a very short introduction / Robert Jones. by Series: Very short introductions, 527
Edition: First edition.
Material type: Text Text
Publication details: Oxford, Oxford University Press, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 JON.
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572.
Decoding the digital jungle / Vikas Chawla, David Appasamy and Nandita Raman by
Material type: Text Text
Publication details: India : Nation Press, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 CHA.

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573.
Marketing management / ICFAI by
Material type: Text Text
Publication details: Hyderabad : ICFAI University ; 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ICF.

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574.
Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill education, 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM. Not available: Institute of Public Enterprise, Library: Checked out (1).

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575.
Marketing management : Indian context, global perspective / V. S. Ramaswamy, S. Namakumari by
Edition: 3rd ed.
Material type: Text Text
Publication details: Delhi : Macmillan, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.

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576.
Marketing : concepts and cases / Michael J. Etzel and et all. by
Edition: 13th ed.
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ETZ.

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577.
Marketing management / C. N. Sontakki by
Material type: Text Text
Publication details: New Delhi : Kalyani Publishers, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SON.

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578.
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Marketing management / T. N. Chhabra, S. K. Grover by
Material type: Text Text
Publication details: New Delhi : Gagan Kapur, 2004
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

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579.
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International marketing management : an Indian perspective/ R. L. Vashney, B. Bhattacharyya by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi: S. Chand & Sons, 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 VAR.

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580.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan by
Material type: Text Text
Publication details: New Delhi, Cengage Learning India Private Limited, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.7 WIS.

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581.
Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams. by
Material type: Text Text
Publication details: Berlin : De Gruyter, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.
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582.
Marketing research/ Vidyadhar Reddy Aileni, and Ravi Aluvala by
Material type: Text Text
Publication details: New Delhi: Paramount Publishing House, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AIL.

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583.
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Agribusiness potential of Gujarat state (seminar proceedings) / Indian Society of Agricultural Marketing by
Material type: Text Text
Publication details: Nagpur: Indian Society of Agricultural Marketing , 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 632.095475 IND.

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584.
Marketing Management / Vidyadhar Reddy, Ailen by
Material type: Text Text
Publication details: Hyderabad: Tata Publications, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 VID.

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585.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp by
Edition: 10th ed.
Material type: Text Text
Publication details: India : Cengene Learning India Pvt. Ltd, ©2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 AND.

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586.
Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline, Bryan W. Hochstein by
Edition: 8th ed.
Material type: Text Text
Publication details: India : Cengene Learning India Pvt. Ltd, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 FER.

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587.
Internationalization of business : cases on strategy formulation and implementation / Stefan Schmid.
Edition: 1st edition.
Material type: Text Text
Publication details: Cham : Springer International Publishing : Imprint: Springer, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.049 INT.

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588.
Services marketing : people, technology, strategy / Christopher Lovelock by
Edition: 4th ed.
Material type: Text Text
Publication details: India : Pearson Education, 2002
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589.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
Material type: Text Text
Language: English
Publication details: London : Routledge, Taylor & Francis Group, 2019
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590.
The 22 immutable laws of marketing: violate them at your own risk / Al Ries, Jack Trout by
Material type: Text Text
Language: English
Publication details: New Delhi : Harper Collins India, 2012
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591.
The age of cryptocurrency : how bitcoin and digital money are challenging the global economic order / Paul Vigna and Michael J. Casey. by
Edition: First edition.
Material type: Text Text
Language: English
Publication details: New York, USA : St. Martin's Press, 2015
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592.
The Sage handbook of social media marketing / edited by Annmarie Hanlon, Tracy L. Tuten. by
Edition: 1st ed..
Material type: Text Text
Language: English
Publication details: Los Angeles : SAGE Reference , 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 THE.
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593.
Marketing management : Indian cases / Prachi Gupta, Ashita Aggarwal et al., by
Material type: Text Text
Language: English
Publication details: Noida : Pearson India Education Services , 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 GUP, ... Not available: Institute of Public Enterprise, Library: Checked out (1).
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594.
Free your mind: the new world of manipulation and how to resist it/ Laura Dodsworth, Patrick Fagan. by
Material type: Text Text
Language: English
Publication details: London: HarperCollins publishers, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 158.1 DOD, ...
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595.
Digital marketing : strategic planning & integration / Annmarie Hanlon.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage, 2020
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596.
Digital marketing/ Oliver Maxwell. by
Material type: Text Text
Language: English
Publication details: Wilmington: Kaufman press, 2022
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597.
Digital marketing: integrating strategy, sustainability, and purpose/ Ira Kaufman, Chris Horton and Mariusz Soltanifar. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KAU.

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598.
Advertising media planning : a brand management approach / Larry D. Kelley, (et al...) by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.111 KEL.
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599.
Business to business marketing management : a global perspective / Alan Zimmerman, Jim Blythe. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge, 2022
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600.
Marketing management/ Priyanka Goel. by
Material type: Text Text
Language: English
Publication details: Delhi: Atlantic, 2019
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601.
Rural tourism and enterprise : management, marketing and sustainability / edited by Ade Oriade and Peter Robinson. by
Material type: Text Text
Language: English
Publication details: Boston : CAB International, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.4791 RUR.
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602.
Marketing research: delivery customer insight/ Alan Wilson. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Boomsbury, 2022
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603.
Experimental marketing: how to get customers to sense, feel, think, act, and relate to your company and brands/ Bernd H. Schmitt. by
Material type: Text Text
Language: English
Publication details: New York: The Free Press, 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SCH.
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604.
E-commerce: business, technology, society/ Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 17th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 LAU.
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605.
Sustainability marketing : new directions and practices / Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan. by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Bingley: Emerald Publishing House, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 SHA.
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606.
Everybody writes : your new and improved go-to guide to creating ridiculously good content / Ann Handley. by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley & Sons, 2023
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607.
Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman. by
Edition: Rev. and updated
Material type: Text Text
Language: English
Publication details: Hoboken, N.J. : Wiley, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.

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608.
Inbound content : a step-by-step guide to doing content marketing the inbound way / Justin Champion. by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley & Sons, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 CHA.

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609.
Export procedures and documentation / M. D Jitendra. by
Material type: Text Text
Language: English
Publication details: New Delhi : Rajat Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.6 JIT.
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610.
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover . by
Material type: Text Text
Language: English
Publication details: New Jersey : Wiley, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.
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611.
Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Kogan Page, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SMI.

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612.
Social marketing in the 21st century / Alan R. Andreasen. by
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 361.0068 AND.
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613.
Social marketing : why should the Devil have all the best tunes? Gerard Hastings by
Material type: Text Text
Language: English
Publication details: Amsterdam, Elsevier, 2007
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614.
Customer relationship management : concepts and technologies / Francis Buttle, Stan Maklan. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Burlington: Butterworth- Heinemann, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 BUT.

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615.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: India : Pearson, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.
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616.
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Marketing management : integrated value based managerial approach under current market driven and competitive global marketing / S. A. Sherlekar by
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHE.
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617.
Principles of marketing / Philip Kotler, and (et al...) by
Edition: 19th ed.
Material type: Text Text
Language: English
Publication details: Uttra Pradesh : Pearson, 2023
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

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618.
Marketing 6.0 : the future is immensive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley & Sons, 2024
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619.
The future of purpose driven branding : signature programs that impact & inspire both business and society / David Aaker, Varsha Jain by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd. , 2023
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620.
Market segmentation analysis : understanding it, doing it, and making it useful / Sara Dolnicar. by
Material type: Text Text
Language: English
Publication details: Singapore : Springer, 2018
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621.
Essentials of modern marketing : marketing management for the 21st century and beyond / Philip Kotler and (et al...) by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Publishing , 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.
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622.
MKTG : A South-Asian perspective / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma, and Carl McDaniel. by
Material type: Text Text
Language: English
Publication details: Delhi : Cengage Leaning India , 2016
Other title:
  • Principles of marketing
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 LAM, ...
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623.
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Learning marketing environment how influences : consumer behavior / John Lok. by
Material type: Text Text
Language: English
Publication details: India : Notion Press, 2019
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624.
Fundamentals of digital marketing / Puneet Singh Bhatia. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Noida : Pearson India Education Services Pvt Ltd, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.872 BHA, ...
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625.
B2B marketing: text and cases / Krishna K Havaldar, Shailendra Dasari by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi : McGraw Hill Publication, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.804 HAV, ...
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