UNIT I – BASICS OF DIGITAL MARKETING
1. Introduction to Digital Marketing,2. Digital Marketing Models Creation,3. The Consumer for Digital Marketing,
UNIT II – DIGITAL MARKETING STRATEGY DEVELOPMENT
4. Digital Marketing Assessment Phase,5. Digital Marketing Strategy Definition,
UNIT III – DIGITAL MARKETING PLANNING AND SETUP
6. Digital Marketing Communications and Channel Mix,7. Digital Marketing Operations Set-up

UNIT IV – DIGITAL MARKETING EXECUTION
8. Digital Marketing Campaign Management,9. Digital Marketing Execution Elements
UNIT V – DIGITAL BUSINESS—PRESENT AND FUTURE
10. Digital Business–Landscape & Emerging Areas,11. A Career in Digital Marketing

Established since its first edition, this book is primarily designed for learners in the field of finance and management across universities and institutes. The content approach devised is simple-to-difficult, keeping in mind first-time learners. Practicing managers—both in finance and non-finance areas—will find this book equally useful as it offers understanding and analysis of financial and accounting information