Fundamentals of digital marketing / (Record no. 23589)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01651nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789357059619 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Bhatia, Puneet Singh. |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of digital marketing / |
| Statement of responsibility, etc | Puneet Singh Bhatia. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida : |
| Name of publisher | Pearson India Education Services Pvt Ltd, |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 488 pages : |
| Other physical details | illustratios ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | UNIT I – BASICS OF DIGITAL MARKETING<br/>1. Introduction to Digital Marketing,2. Digital Marketing Models Creation,3. The Consumer for Digital Marketing,<br/>UNIT II – DIGITAL MARKETING STRATEGY DEVELOPMENT<br/>4. Digital Marketing Assessment Phase,5. Digital Marketing Strategy Definition,<br/>UNIT III – DIGITAL MARKETING PLANNING AND SETUP<br/>6. Digital Marketing Communications and Channel Mix,7. Digital Marketing Operations Set-up<br/><br/>UNIT IV – DIGITAL MARKETING EXECUTION<br/>8. Digital Marketing Campaign Management,9. Digital Marketing Execution Elements<br/>UNIT V – DIGITAL BUSINESS—PRESENT AND FUTURE<br/>10. Digital Business–Landscape & Emerging Areas,11. A Career in Digital Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Established since its first edition, this book is primarily designed for learners in the field of finance and management across universities and institutes. The content approach devised is simple-to-difficult, keeping in mind first-time learners. Practicing managers—both in finance and non-finance areas—will find this book equally useful as it offers understanding and analysis of financial and accounting information |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Digital Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | General Marketing and Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/26/2024 | Feel Books Pvt. Ltd. | 670.00 | 21/11/2024 | 658.872 BHA | 49070 | 11/26/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/26/2024 | Feel Books Pvt. Ltd. | 670.00 | 21/11/2024 | 658.872 BHA | 49071 | 11/26/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/26/2024 | Feel Books Pvt. Ltd. | 670.00 | 21/11/2024 | 658.872 BHA | 49072 | 11/26/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/26/2024 | Feel Books Pvt. Ltd. | 670.00 | 21/11/2024 | 658.872 BHA | 49073 | 11/26/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/26/2024 | Feel Books Pvt. Ltd. | 670.00 | 21/11/2024 | 658.872 BHA | 49074 | 11/26/2024 | Books |
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