HBR's 10 must reads on strategic marketing.
Material type:
TextPublisher: Boston, Mass. : Harvard Business Review Press, c2013Description: v, 206 p. : ill. ; 21 cmISBN: 9781422189887 (pbk. : alk. paper)Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketingSubject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.802 HBR (Browse shelf) | Available | 47060 |
Includes index.
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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