Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi
By: Kotler, Philip
Contributor(s): Kartajaya, Hermawan | Hooi, Den Huan
Material type:
TextPublisher: New Jersey : World Scientific, 2019Description: xvi, 325 pages : illustrations ; 24 cmISBN: 9780000988430Subject(s): Marketing -- Asia -- Case studies | Internet marketing -- Asia -- Case studiesDDC classification: 658.8/72095
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8/72095 KOT (Browse shelf) | Available | 46910 |
Includes bibliographical references and index.
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