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Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi

By: Contributor(s): Material type: TextTextPublication details: New Jersey : World Scientific, 2019.Description: xvi, 325 pages : illustrations ; 24 cmISBN:
  • 9780000988430
Subject(s): DDC classification:
  • 658.8/72095 KOT
List(s) this item appears in: New Arrivals - March 1st to 31st 2023
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.8/72095 KOT (Browse shelf(Opens below)) Available 46910

Includes bibliographical references and index.

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