Online Public Access Catalogue

Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi

By: Kotler, Philip
Contributor(s): Kartajaya, Hermawan | Hooi, Den Huan
Material type: TextTextPublisher: New Jersey : World Scientific, 2019Description: xvi, 325 pages : illustrations ; 24 cmISBN: 9780000988430Subject(s): Marketing -- Asia -- Case studies | Internet marketing -- Asia -- Case studiesDDC classification: 658.8/72095
List(s) this item appears in: New Arrivals - March 1st to 31st 2023
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
658.8/72095 KOT (Browse shelf) Available 46910

Includes bibliographical references and index.

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