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E-commerce: business, technology, society/ Kenneth C. Laudon, Carol Guercio Traver.

By: Laudon, Kenneth CContributor(s): Traver, Carol GuercioMaterial type: TextTextLanguage: English Publisher: Noida: Pearson India, 2023Edition: 17th edDescription: 910 pages: illu; 25 cmISBN: 9789356060647Subject(s): Electronic commerce | Internet marketingDDC classification: 658.872
Contents:
PART I: INTRODUCTION TO E-COMMERCE The Revolution is Just Beginning E-commerce Business Models and Concepts PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform Building an E-commerce Presence: Websites, Mobile Sites, and Apps E-commerce Security and Payment Systems PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES E-commerce Marketing and Advertising Concepts Social, Mobile, and Local Marketing Ethical, Social, and Political Issues in E-commerce PART IV: E-COMMERCE IN ACTION Online Retail and Services Online Content and Media Social Networks, Auctions, and Portals B2B E-commerce: Supply Chain Management and Collaborative Commerce
List(s) this item appears in: New Arrivals - May 1st to 31st 2024
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.872 LAU (Browse shelf) Available 48361

include Bibliography references and index.

PART I: INTRODUCTION TO E-COMMERCE
The Revolution is Just Beginning
E-commerce Business Models and Concepts
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
Building an E-commerce Presence: Websites, Mobile Sites, and Apps
E-commerce Security and Payment Systems
PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
E-commerce Marketing and Advertising Concepts
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce
PART IV: E-COMMERCE IN ACTION
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-commerce: Supply Chain Management and Collaborative Commerce

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