| 000 -LEADER |
|---|
| fixed length control field |
01316nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789356060647 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
LAU |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Laudon, Kenneth C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
E-commerce: |
| Sub Title |
business, technology, society/ |
| Statement of responsibility, etc |
Kenneth C. Laudon, Carol Guercio Traver. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Noida: |
| Name of publisher |
Pearson India, |
| Year of publication |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
910 pages: |
| Other physical details |
illu; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
include Bibliography references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART I: INTRODUCTION TO E-COMMERCE<br/>The Revolution is Just Beginning<br/>E-commerce Business Models and Concepts<br/>PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE<br/>E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform<br/>Building an E-commerce Presence: Websites, Mobile Sites, and Apps<br/>E-commerce Security and Payment Systems<br/>PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES<br/>E-commerce Marketing and Advertising Concepts<br/>Social, Mobile, and Local Marketing<br/>Ethical, Social, and Political Issues in E-commerce<br/>PART IV: E-COMMERCE IN ACTION<br/>Online Retail and Services<br/>Online Content and Media<br/>Social Networks, Auctions, and Portals<br/>B2B E-commerce: Supply Chain Management and Collaborative Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Electronic commerce. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Internet marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Traver, Carol Guercio. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
