Marketing management : Indian cases / Prachi Gupta, Ashita Aggarwal et al.,
Material type:
TextLanguage: English Publisher: Noida : Pearson India Education Services , 2018Description: various pagings : illustrations, charts, graphs ; 25 cmISBN: 9789332587106Subject(s): MarketingDDC classification: 658.8 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 GUP (Browse shelf) | Available | 47975 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 GUP (Browse shelf) | Available | 47976 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 GUP (Browse shelf) | Available | 47977 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 GUP (Browse shelf) | Available | 47978 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 GUP (Browse shelf) | Available | 47979 |
1. MTR Foods - A Marketing Marvel
2. Customer Value - Explored, Created, Communicated & Delivered
3. Customer Loyalty - The Ultimate objective of every Marketer
4. Starbucks India: The Human Coffee Experience
5. The Techy Amazon Insight
6. Consumer Behaviour - Its wide facets and deep implications
7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market
8. Facebook: Business Connections in India and China
9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector
10. Kellogg's Cornflakes in India: Finding a platform that connects
11. Nivea - Managing a Legacy Brand
12. The Call of the Competition
13. Fevicol- The Iconic Bond
14. Designing and managing services
15. Aachi Masala - Entering the North Indian Masala category
16. Slicerooms: A Slice of Time, A cut of profits!
17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively
18. Wonder Cement - Building a strong brand Through Digital marketing
19. A case study on Direct Marketing of Wedding Return Gifts
20. Selling process in Animal Nutrition and Health Industry
21. Amazon.com adapts its Retail Business in India
22. E-Marketing Models: Retailers Perspectives a case of Groupon
23. Unilever: working beyond the horizon
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
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