Effective marketing : principles and practice / Jacqueline Bishop.
Material type:
TextPublisher: Liverpool : Liverpool Business Pub., 2002Description: x, 220 p. : ill. ; 24 cmISBN: 9781903500033Subject(s): MarketingDDC classification: 658.8 Online resources: Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 BIS (Browse shelf) | Available | 46813 |
Includes bibliographical references (p. 207-209) and index.
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