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1.
Marketing Communications : an integrated approach / P.R. Smith by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London : Kogan Page, 1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.

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2.
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, 2011
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 SMI.
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