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Online Public Access Catalogue

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1.
Advertising and Promotion : an integrated marketing communication perspective / George E. Belch, Michael A. Belch and Keyoor Purani.

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New Delhi : McGraw Hill Education Pvt.Ltd., 2010Availability: Items available for loan: Call number: 659.1 BEL.A (1).

2.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani.

by Belch, George E, 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 12eMaterial type: Text Text Language: English Publisher: Chennai: McGraw-Hill Education, [2021]Availability: Items available for loan: Call number: 659.1 BEL (3).