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1.
Advertising and Promotion : an integrated marketing communication perspective / George E. Belch, Michael A. Belch and Keyoor Purani. by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw Hill Education Pvt.Ltd., 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL.A.

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2.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill Education, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (15)Call number: 659.1 BEL, ...
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