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1.
Branding : a refrence guide to solving your toughest branding problems and strengthening your market position/ Brad Vanauken by
Material type: Text Text
Language: English
Publication details: AHMEDABAD JAICO 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 VAN, ...

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2.
Product and brand management / U.C. Mathur. by
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAT.

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3.
Brand Management : the Indian context / Y.L.R. Moorthi. by
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Pub. House.., 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MOO.

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4.
Strategic Brand Management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Kogan Page, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 KAP, ...

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5.
Building Strong Brands / David A. Aaker. by
Material type: Text Text
Language: English
Publication details: New York : Free Press, c1996
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 AAK.B.

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6.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text
Language: English
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8'27 AAK.M, ...

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7.
Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by Series: CIM professional
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 CHE.C.

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8.
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Driving brand value using integrated marketing to manage profitable stakeholder relationship by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York MGH 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

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9.
Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2006
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.87 THO.

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10.
Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2006
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'7 THO.R.

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11.
How to Succeed at Retail : winning case studies and stratgies for retailers and brands / Keith Lincoln and Lars Thomassen. by
Material type: Text Text
Language: English
Publication details: Philadelphia : Kogan Page Limited, c2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 LIN.

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12.
Global Brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes. by Series: Cambridge studies in the emergence of global enterprise
Material type: Text Text
Language: English
Publication details: Cambridge ; New York : Cambridge University Press, 2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.8'87631 SIL.G.

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13.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson , 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 KEL, ...
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14.
Darwin's brands : adapting for success / Anand Halve. by
Material type: Text Text
Publication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAL.D.

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15.
Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. by
Material type: Text Text
Language: English
Publication details: London : Bloomsbury Business, 2019
Other title:
  • Brand management from a co-creative perspective
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 IND.

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16.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: 4th edition
Material type: Text Text
Publication details: Chennai: Person india education services, 2013
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 KEL.

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17.
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. by
Edition: Fourth Edition.
Material type: Text Text
Language: English
Publication details: Newark : John Wiley & Sons, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CHE.

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18.
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert. by
Edition: Second edition.
Material type: Text Text
Language: English
Publication details: Singapore : Wiley, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SOM.

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19.
Branded in history Ramya Ramamurthy by
Material type: Text Text
Language: English
Publication details: Gurgaon : Hachette India, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 RAM.

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20.
Brand management : principles and practices / Kirti Dutta by
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DUT.

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