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1.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson , 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 KEL, ...
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2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller,; (et.,all) by
Edition: Fifth edition.
Material type: Text Text
Language: English
Publication details: India : Pearson India Education; 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KEL, ...
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