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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller,; (et.,all)

By: Keller, Kevin Lane, 1956-Contributor(s): Swaminathan, Vanitha | Parameswaran, Ambi MG | Jacob, Isaac CMaterial type: Text

TextLanguage: English Publisher: India : Pearson India Education; 2020Edition: Fifth editionDescription: xxx, 642 pages; illustrations (chiefly color); 29 cmISBN: 9789353946135Subject(s): Brand name products -- ManagementDDC classification: 658.8

List(s) this item appears in: New Arrivals- September 1st to 30th 2022

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 KEL (Browse shelf)	Available		46623
Books	Institute of Public Enterprise, Library S Campus	658.8 KEL (Browse shelf)	Available		46426

Includes bibliographical references and index.

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