Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller,; (et.,all)
Material type: TextLanguage: English Publisher: India : Pearson India Education; 2020Edition: Fifth editionDescription: xxx, 642 pages; illustrations (chiefly color); 29 cmISBN: 9789353946135Subject(s): Brand name products -- ManagementDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.8 KEL (Browse shelf) | Available | 46623 | |
Books | Institute of Public Enterprise, Library S Campus | 658.8 KEL (Browse shelf) | Available | 46426 |
Includes bibliographical references and index.
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