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	161.	Total quality in marketing / by William C. Johnson, Richard J. Chvala. by Johnson, William C, 1954- Series: Encyclopaedia of Total Quality Management Series Material type: Text Language: English Publication details: New Delhi : Vanity Books International, c1996 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JOH. Place hold Add to cart (remove)
	162.	Introduction to futures and options markets / John Hull by Hull, John Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi : Prentice hall of India, 2002 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 530 HUL. Place hold Add to cart (remove)
	163.	Digital marketing / Vandana Ahuja by Ahuja, Vandana Material type: Text Language: English Publication details: New Delhi : Oxford University Press, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 AHU. Place hold Add to cart (remove)
	164.	No cover image available Marketable surplus and market dependence : a study of a millet region / by M.V. Nadkarni by Nadkarni, M.V Material type: Text Language: English Publication details: New Delhi : Allied Publishers , 1980 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.413 NAD. Place hold Add to cart (remove)
	165.	Marketing management / Rajan Saxena by Saxena, Rajan Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, ©2016 Availability: Not available: Institute of Public Enterprise, Library: Lost (1). Add to cart (remove)
	166.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by Belch, George E Belch, Michael A Edition: 9th ed. Material type: Text Publication details: New Delhi : McGraw-Hill Publications ; 2019 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL. Place hold Add to cart (remove)
	167.	Business Marketing : Text and case / Krishna K. Havaldar by Havaldar, Krishna K Edition: 4th ed. Material type: Text Publication details: New Delhi: Tata McGraw-Hill, 2010 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAV. Place hold Add to cart (remove)
	168.	Capital Markets / S. Gurusamy by Gurusamy, S Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, 2010 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.04150 GUR. Place hold Add to cart (remove)
	169.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C Edition: 9th ed. Material type: Text Publication details: New Delhi : Irwin, 2010 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 PET. Place hold Add to cart (remove)
	170.	Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C Mullins, John W Edition: 7th ed. Material type: Text Publication details: New Delhi : McGraw-Hill/Irwin, ©2011 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 WAL. Place hold Add to cart (remove)
	171.	Marketing management : Indian context, global perspective / V. S. Ramaswamy, S. Namakumari, by Ramaswamy, V. S Namakumari, S Edition: Sixth Edition. Material type: Text Language: English Publication details: New Delhi : Sage Publications, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 RAM, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	172.	Marketing management / Rajan Saxena. by Saxena, Rajan Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SAX, ... Not available: Institute of Public Enterprise, Library: Checked out (2). Place hold Add to cart (remove)
	173.	Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher by Barker, Melissa S Barker, Donald I Bormann, Nicholas F Neher, Krista E Material type: Text Language: English Publication details: New Delhi ; Cengage Learning. 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.872 BAR, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	174.	Services marketing : Text and cases / Rajendra Nargundkar. by Nargundhkar, Rajendra Edition: 3rd ed. Material type: Text Publication details: New Delhi, India : Tata McGraw Hill Education, 2010 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 NAR. Place hold Add to cart (remove)
	175.	Competitiveness in global tea trade / V.N. Asopa. by Asopa, V. N Series: CMA monograph, no. 198 Material type: Text Language: English Publication details: New Delhi : Oxford & IBH Pub. Co., ©2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.17372 ASO. Place hold Add to cart (remove)
	176.	Agricultural marketing in India / S S Acharya, N L Agrawal by Acharya, S. S Agarwal, N. L Edition: 7th ed. Material type: Text Language: English Publication details: New Delhi : Oxford and IBH Publishing, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 381.410954 ACH, ... Lists: New Arrivals- October 1st to 31st 2022. Place hold Add to cart (remove)
	177.	Marking research : text, applications and case studies / Ramanuj Majumdar by Majumdar, Ramanuj Material type: Text Language: English Publication details: New Delhi : New Age International (P) Ltd., 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 MAJ, ... Place hold Add to cart (remove)
	178.	International marketing / Michael R. Czinkota; Ilkka A.Ronkainen by Czinkota, Michael R Ronkainen, Ilkka A Edition: 10th ed. Material type: Text Language: English Publication details: New Delhi : Cengage Learning, 2017 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.84 CZI, ... Place hold Add to cart (remove)
	179.	Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij by De Mooij, Marieke Edition: 3rd edition Material type: Text Language: English Publication details: New Delhi : SAGE Publications, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8342 DEM, ... Lists: New Arrivals - February 1st to 29th 2024. Place hold Add to cart (remove)
	180.	Right between the ears : how to use Brain Science to Build epic brands / Sandeep Dayal by Dayal, Sandeep Material type: Text Language: English Publication details: New Delhi : Portfolio, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 DAY. Place hold Add to cart (remove)
	181.	Social media marketing for dummies / Shiv Singh and Stephanie Diamond. by Singh, Shiv Diamond, Stephanie Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi : Wiley, ©2012 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 SIN. Place hold Add to cart (remove)
	182.	Marketing in the digital age / Dinesh Kumar. by Kumar, Dinesh Material type: Text Language: English Publication details: New Delhi, India ; Thousand Oaks, California : SAGE Texts, [2021] Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM. Place hold Add to cart (remove)
	183.	Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby. by Grigsby, Mike Edition: Second edition. Material type: Text Language: English Publication details: New Delhi : Kogan Page Limited, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'3 GRI, ... Place hold Add to cart (remove)
	184.	Strategic marketing : making decisions for strategic advantage / Musadiq A. Sahaf. by Sahaf, Musadiq Amin, 1958 Material type: Text Language: English Publication details: New Delhi : Prentice-Hall India, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SAH, ... Place hold Add to cart (remove)
	185.	Strategic market management / David A. Aaker and Christine Moorman by Aaker, David A Moorman, Christine Edition: Eleventh edition. Material type: Text Language: English Publication details: New Delhi : John Wiley, 2007 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 AAK, ... Place hold Add to cart (remove)
	186.	Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen by Kerpen, Dave Material type: Text Language: English Publication details: New Delhi : McGraw-Hill Education, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 KER, ... Place hold Add to cart (remove)
	187.	Marketing analytics / Seema Gupta, Avadhoot Jather by Gupta, Seema Jather, Avadhoot Series: Wiley analytics series for Management Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt. Ltd. , 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 GUP, ... Lists: New Arrivals - February 1st to 28th 2023. Place hold Add to cart (remove)
	188.	Digital marketing : strategy & tactics / Jeremy Kagan and Siddharth Shekhar Singh by Kagan, Jeremy Singh, Siddharth Shekhar Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt. Ltd., 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KAG. Place hold Add to cart (remove)
	189.	Social media & mobile marketing : includes online worksheets / Bhatia, Puneet Singh by Bhatia, Puneet Singh Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt. Ltd., 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 BHA, ... Place hold Add to cart (remove)
	190.	No cover image available Indian journal of marketing. Material type: Continuing resource Publication details: [New Delhi, India] : [Associated Management Corp.], [1968]- Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/005. Place hold Add to cart (remove)
	191.	Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by Schiffman, Leon G Wisenblit, Joseph Ramesh Kumar, S Edition: 12th ed. Material type: Text Language: English Publication details: New Delhi : Pearson ; 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.834 SCH, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Lists: New Arrivals - October and November 2024. Place hold Add to cart (remove)
	192.	Intelligent Marking : employing new-age technologies / V. Kumar by Kumar, V Material type: Text Language: English Publication details: New Delhi : SAGE Publications, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM. Place hold Add to cart (remove)
	193.	Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by Bendle, Neil T Farris, Paul W Pfeifer, Phillip E Reibstein, David J Material type: Text Language: English Publication details: New Delhi : Pearson Education, Inc., 2016 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN. Place hold Add to cart (remove)
	194.	Marketing management / Philip Kotler, Kevin Lane Keller by Kotler, Philip Keller, Kevin Lane Edition: 15th ed. Material type: Text Language: English Publication details: New Delhi : Pearson, 2021. Availability: Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	195.	Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker by Mullins, John W Walker, Orville C Series: McGraw-Hill/Irwin series in marketing Material type: Text Language: English Publication details: New Delhi : McGraw-Hill, 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUL. Place hold Add to cart (remove)
	196.	Marketing research / John Boyce. by Boyce, John Material type: Text Language: English Publication details: New Delhi : McGraw-Hill 2011 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BOY. Place hold Add to cart (remove)
	197.	Marketing : an introduction / Rosalind Masterson, Nichola Phillips et David Pickton. by Masterson, Rosalind Philips, Nicholas Pickton, David Material type: Text Language: English Publication details: New Delhi : SAGE, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAS. Place hold Add to cart (remove)
	198.	Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. by Venugopal, Pingali, 1958- Language: English Publication details: New Delhi : SAGE Publications, [2014] Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.10954 VEN. Place hold Add to cart (remove)
	199.	Direct, digital & data-driven marketing / Lisa Spiller. by Spiller, Lisa Publication details: New Delhi : SAGE, ©2020 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 SPI, ... Lists: New Arrivals - February 1st to 29th 2024. Place hold Add to cart (remove)
	200.	Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by Panda, Tapan K Sahadev, Sunil Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi : Oxford University Press, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 PAN. Place hold Add to cart (remove)
	201.	Sensory marketing : an introduction / Bertil Hultén. by Hultén, Bertil Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi : SAGE Publications, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80019 HUL. Place hold Add to cart (remove)
	202.	International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by Czinkota, Michael R Ronkainen, Ilkka A Edition: 10th ed. Material type: Text Publication details: New Delhi : South-Western Cengage Learning, c2013 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 CZI. Place hold Add to cart (remove)
	203.	MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma and Carl McDaniel. by Lamb, Charles W Hair, Joseph F Sharma, Dheeraj McDaniel, Carl Material type: Text Language: English Publication details: New Delhi : Cengage Publications, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LAM. Place hold Add to cart (remove)
	204.	The new marketing : how to win in the digital age / Cheryl Burgess & Mark Burgess ; [foreword by Jonah Berger] by Burgess, Cheryl Burgess, Mark, 1949- Material type: Text Language: English Publication details: New Delhi : Sage, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 BUR. Place hold Add to cart (remove)
	205.	Brand management : principles and practices / Kirti Dutta by Dutta, Kirti Material type: Text Language: English Publication details: New Delhi : Oxford University Press, 2012 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DUT. Place hold Add to cart (remove)
	206.	Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. by Brennan, David Ross Canning, Louise McDowell, Raymond Edition: 5th. Material type: Text Language: English Publication details: New Delhi : SAGE Publications, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.804 BRE. Place hold Add to cart (remove)
	207.	The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by Srivastava, Rajendra K Srivastava, Rajendra K Thomas, Gregory Metz Material type: Text Publication details: New Delhi, India ; SAGE Publications, ©2016 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/27 SRI. Place hold Add to cart (remove)
	208.	The definitive book of branding / edited by Kartikeya Kompella. by Kompella, Kartikeya Material type: Text Language: English Publication details: New Delhi, India : Sage, Response Business Books, 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 THE. Place hold Add to cart (remove)
	209.	Ecommerce business through social media marketing : simple steps to start your ecommerce brand through facebook and Instagram marketing / Goldink Books by Goldink Books Material type: Text Language: English Publication details: New Delhi ; Goldink Books, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GOL. Place hold Add to cart (remove)
	210.	Web analytics for dummies / by Pedro Sostre and Jennifer LeClaire. by Sostre, Pedro LeClaire, Jennifer Material type: Text Language: English Publication details: New Delhi : Wiley Pub., c2007 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 006.312 SOS, ... Lists: New Arrival - May 2022. Place hold Add to cart (remove)
	211.	Green marketing and sustainable development / edited by Amit Kumar Singh and Priyanka Mahanta, foreword by Zoramthanga. by Singh, Amit Kumar Mahanta, Priyanka Zoramthanga Material type: Text Language: English Publication details: New Delhi, India : Mittal Publications, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 GRE. Lists: New Arrival - May 2022. Place hold Add to cart (remove)
	212.	Marketing Management / Philip Kotler, (et al...) by Kotler, Philip Keller, Kevin Lane Chernev, Alexander Sheth, Jagdish N Shaineshm G Edition: 16th ed. Material type: Text Language: English Publication details: New Delhi ; Pearson India Education Services Pvt. Ltd., 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (9). Lists: New Arrivals - February 1st to 29th 2024, New Arrivals - October and November 2024, New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	213.	Strategic marketing : text and cases : the Indian perspective / S. Shajahan by Shajahan, S Material type: Text Publication details: New Delhi : Viva Books Pvt. Ltd., 2010 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	214.	Strategic market management / David A. Aaker, Christine Moorman by Aaker, David A Moorman, Christine Adapted by Islam, Jamid ul Rahman, Zillur Edition: 11th ed. Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt Ltd. ; 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 AAK, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	215.	Marketing of newspapers : an overview / R. Padmaja by Padmaja, R Material type: Text Publication details: New Delhi ; Kanishka Publishers, Distributors, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 079.5484 PAD, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	216.	Troll proof branding in the age of doppelgangers / Gaurav Sood. by Sood, Gaurav Material type: Text Publication details: New Delhi ; SAGE Publication India Pvt Ltd., 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SOO. Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	217.	Social marketing in India / Sameer Deshpande, Nancy R. Lee, foreword by Philip Kotler by Deshpande, Sameer Lee, Nancy, 1945- Kotler, Philip - foreword Material type: Text Publication details: New Delhi ; Sage Publications, 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.870954 DES, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Lists: New Arrivals- November 1st to 30th 2022, New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	218.	Introduction to rural marketing / Krishnamoorthy, R. by Krishnamoorthy, R Edition: 4th Rev. & Enl. ed., Material type: Text Publication details: New Delhi ; Himalaya Publishing House, 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KRI, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	219.	Services marketing : concepts, practices & cases from Indian environment / S. Shajahan by Shajahan, S Edition: 2nd Rev. & Enl. ed. Material type: Text Publication details: New Delhi ; Himalaya Publishing House, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	220.	Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed. Material type: Text Publication details: New Delhi: Pearson, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 BAT, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Lists: New Arrivals- October 1st to 31st 2022. Place hold Add to cart (remove)
	221.	International marketing : an Indian adaptation / Masaaki Kotabe, Kristiaan Helsen and Adapted by Prateek Maheshwari by Kotabe, Masaaki Helsen, Kristiaan Maheshwari, Prateek Edition: 8th ed. Material type: Text Publication details: New Delhi : John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 KOT. Lists: New Arrivals- November 1st to 30th 2022. Place hold Add to cart (remove)
	222.	Marketing management : text and cases : Indian context / Tapan K. Panda by Panda, Tapan K Edition: 3rd ed. Material type: Text Publication details: New Delhi ; Taxmann's Publications, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 PAN, ... Lists: New Arrivals - August 1st to 31st 2024, New Arrivals - February 1st to 28th 2023. Place hold Add to cart (remove)
	223.	Marketing management/ Arun kumar and Rachana Sharma by Kumar, Arun Material type: Text Publication details: New Delhi: Atlantic Publishers & Distributers (P) Ltd. 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KUM. Lists: New Arrivals - February 1st to 28th 2023. Place hold Add to cart (remove)
	224.	Case studies on management strategies, human resource and marketing dimension / edited by Shreya Mishra and Ajoy K. Dey by Mishra, Shreya Dey, Ajoy K Material type: Text Language: English Publication details: New Delhi: Bloomsbury; 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.3 CAS, ... Lists: New Arrivals - April 1st to 30th 2023, New Arrivals - April 1st to 30th 2024, New Arrivals - January 1st to 31st 2024. Place hold Add to cart (remove)
	225.	Marketing research/ Alvin C. Burns, Ann Veeck, and Ronald F. Bush by Burns, Alvin C Bush, Ronald F Veeck, Ann Edition: 8th ed. Material type: Text Publication details: Pearson Education Limited : New Delhi, 2017 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR. Lists: New Arrivals - April 1st to 30th 2023. Place hold Add to cart (remove)
	226.	Marketing analytics : based on first principles / Robert W. Palmatier, Frank Germann, J. Andrew Petersen. by Palmatier, Robert W Germann, Frank Petersen, J. Andrew Material type: Text Publication details: New Delhi: Bloomsbury, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAL. Lists: New Arrivals - June 1st to 30th 2023. Place hold Add to cart (remove)
	227.	How to do linkedin marketing / Mohd. Sarfaraz by Sarfaraz, MD Material type: Text Publication details: New Delhi : Kavya Publications, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SAR. Lists: New Arrivals - May 1st to 31th 2023. Place hold Add to cart (remove)
	228.	Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. by Ramaswamy, V. S Namakumari, s Edition: 5th ed. Material type: Text Publication details: New Delhi : McGraw-Hill education, 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 RAM, ... Place hold Add to cart (remove)
	229.	Marketing : concepts and cases / Michael J. Etzel and et all. by Etzel, Michael Walker, Bruce J Stanton, William J Pandit, Ajay Edition: 13th ed. Material type: Text Publication details: New Delhi: Tata McGraw-Hill, 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ETZ. Place hold Add to cart (remove)
	230.	Marketing management / C. N. Sontakki by Sontakki, C.N Material type: Text Publication details: New Delhi : Kalyani Publishers, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SON. Place hold Add to cart (remove)
	231.	No cover image available Marketing management / T. N. Chhabra, S. K. Grover by Chhabra, T. N Material type: Text Publication details: New Delhi : Gagan Kapur, 2004 Availability: Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	232.	No cover image available International marketing management : an Indian perspective/ R. L. Vashney, B. Bhattacharyya by Varshney, R. L Bhattacharyya, B Edition: 9th ed. Material type: Text Publication details: New Delhi: S. Chand & Sons, 1995 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 VAR. Place hold Add to cart (remove)
	233.	Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan by Wisner, Joel D Tan, Keah-Choon (Author) Leong, G. Keong (Author) Material type: Text Publication details: New Delhi, Cengage Learning India Private Limited, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.7 WIS. Place hold Add to cart (remove)
	234.	Marketing research/ Vidyadhar Reddy Aileni, and Ravi Aluvala by Aileni, Vidyadhar Reddy Aluvala, Ravi Material type: Text Publication details: New Delhi: Paramount Publishing House, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AIL. Place hold Add to cart (remove)
	235.	The 22 immutable laws of marketing: violate them at your own risk / Al Ries, Jack Trout by Ries, Al Trout, Jack Material type: Text Language: English Publication details: New Delhi : Harper Collins India, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RIE. Lists: New Arrivals - December 1st to 31st 2023. Place hold Add to cart (remove)
	236.	Digital marketing : strategic planning & integration / Annmarie Hanlon. Material type: Text Language: English Publication details: New Delhi: Sage, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	237.	Marketing research: delivery customer insight/ Alan Wilson. by Wilon, Alan Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Boomsbury, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 WIL. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	238.	Export procedures and documentation / M. D Jitendra. by Jitendra, M. D Material type: Text Language: English Publication details: New Delhi : Rajat Publications, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.6 JIT. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	239.	Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by Smilansky, Shaz Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi : Kogan Page, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SMI. Place hold Add to cart (remove)
	240.	Social marketing in the 21st century / Alan R. Andreasen. by Andreasen, Alan R Material type: Text Language: English Publication details: New Delhi : Sage Publications, 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 361.0068 AND. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	241.	The future of purpose driven branding : signature programs that impact & inspire both business and society / David Aaker, Varsha Jain by Aaker, David Jain, Varsha Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt. Ltd. , 2023 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.827 AAK, ... Lists: New Arrivals - September 1st to 30th 2024. Place hold Add to cart (remove)
	242.	Essentials of modern marketing : marketing management for the 21st century and beyond / Philip Kotler and (et al...) by Kotler, Philip Rothman, Denis Shabbir, Haseeb Brown, Linden Opresnik, Marc Oliver Amigo, Raul Kibria, Sadia Crichton-Browne, Sean Mukharjee, Tuhin Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi : Vikas Publishing , 2024 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT. Lists: New Arrivals - September 1st to 30th 2024. Place hold Add to cart (remove)
	243.	B2B marketing: text and cases / Krishna K Havaldar, Shailendra Dasari by Havaldar, Krishna K Edition: 5th ed. Material type: Text Publication details: New Delhi : McGraw Hill Publication, 2024 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.804 HAV, ... Lists: New Arrivals - October and November 2024. Place hold Add to cart (remove)
	244.	Digital marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. by Chaffey, Dave, 1963- Chadwick, Fiona Edition: 8th ed. Material type: Text Language: English Publication details: New Delhi : Pearson , 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.872 CHA, ... Lists: New Arrivals-December 1st to 31st 2024. Place hold Add to cart (remove)

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