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1.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Series: The Prentice-Hall series in marketing
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall Indian Pvt. Ltd., c1995
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ...

2.
Services marketing / Helen Woodruffe by
Material type: Text Text
Language: English
Publication details: New Delhi : Macmillan, 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (25)Call number: 658.8 WOO.S, ...

3.
Marketing planning & strategy / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text
Publication details: Cincinnati, Ohio : South-Western College Pub., 2000
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 JAI.

4.
Marketing management : The millennium edition / Philip Kotler. by Series: Prentice Hall international series in marketing
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall India Pvt. Ltd., 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 KOT.M, ...

5.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Institute of Public Enterprise, Library: Lost (1).

6.
Global marketing management / Warren J. Keegan, Naval K. Bharhava by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (13)Call number: 658.84 KEE, ...

7.
Marketing management : concepts and cases. / S.A. Sherlekar and R. Krishnamoorthy. by
Material type: Text Text
Publication details: Mumbai : Himalaya Publishing House., 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SHE.M, ...

8.
Marketing management: a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Material type: Text Text
Language: English
Publication details: New Delhi PHI 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (2).

9.
Strategic marketing / O. C. Ferrell, Michael D. Hartline by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Learning., 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 FER, ...

10.
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall, ©2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LIL.

11.
Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 KOT, ...

12.
Strategic Marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 WES.S, ...

13.
Marketing management strategies / O.C. Ferrell, Michael D. Hartline. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Australia ; India : South-Western, Cengage Learning, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (24)Call number: 658.8 FER, ...

14.
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan. Dash. by
Edition: Sixth ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson, ©2011
Availability: Items available for loan: Institute of Public Enterprise, Library (14)Call number: 658.83 MAL.M, ...

15.
Marketing management : analysis, planning, implementation and control / Philip Kotler by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Prentice Hall, 1988
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ...

16.
Marketing management : analysis, planning, implementation and control / Philip Kotler. by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall, 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.8 KOT, ...

17.
Marketing management : planning, implementation and control / V. S. Ramaswamy, S. Namakumari by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi : Macmillan and Co., 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.

18.
Modern marketing management: in the Indian context / Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Bombay, Progressive Corp. [1969]
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8/00954 DAV, ...

19.
Marketing management / Harper W. Boyd, William F. Massy by
Material type: Text Text
Language: English
Publication details: Ontario Richard Irwin 1976
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 BOY, ...

20.
Marketing management: cases and concepts / Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari, Abhinandan K. Jain by
Material type: Text Text
Language: English
Publication details: Delhi Macmillan 1978
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.834 DHO, ...

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