Strategic Marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
Material type:
TextLanguage: English Publisher: Oxford ; New York : Oxford University Press, 2010Edition: 2nd edDescription: xxvi, 585 p. : col. ill. ; 25 cmISBN: 9780199556601 (pbk.); 0199556601 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8 Online resources: Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 WES.S (Browse shelf) | Available | 38748 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 WES (Browse shelf) | Available | 38746 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 WES (Browse shelf) | Available | 38747 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 WES (Browse shelf) | Available | 35455 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 WES (Browse shelf) | Available | 35452 |
Includes bibliographical references and index.
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