Strategic Marketing : (Record no. 429)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00862cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199556601 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0199556601 (pbk.) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WES.S |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | West, Douglas C. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Marketing : |
| Sub Title | creating competitive advantage / |
| Statement of responsibility, etc | Douglas West, John Ford, and Essam Ibrahim. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; |
| -- | New York : |
| Name of publisher | Oxford University Press, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 585 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Ford, John B. |
| Dates associated with a name | 1949- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Ibrahim, Essam. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/20/2014 | 450.00 | 2014-11-20 | 658.8 WES.S | 38748 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/20/2014 | 450.00 | 2014-11-20 | 658.8 WES | 38746 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/20/2014 | 450.00 | 2014-11-20 | 658.8 WES | 38747 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/21/2010 | 375.00 | 2015-04-23 | 658.8 WES | 35452 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/24/2010 | 375.00 | 2015-04-23 | 658.8 WES | 35455 | 06/08/2020 | Books |
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