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1.
Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 KOT, ...
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2.
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (56)Call number: 658.872 GAY, ...

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3.
Strategic Marketing for the digital Age : grow your business with online and digital technology / Bill Bishop. by
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, 1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800285 BIS.

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4.
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. by
Material type: Text Text
Language: English
Publication details: New York : Wiley, c2001
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 WIN.

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5.
Digital marketing / Vandana Ahuja by
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 AHU.

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6.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher by
Material type: Text Text
Language: English
Publication details: New Delhi ; Cengage Learning. 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.872 BAR, ...
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7.
Influence : How social media influencers are shaping our digital future / Sara McCorquodale. by
Material type: Text Text
Language: English
Publication details: London ; New York : Bloomsbury Business, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872019 McC.

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8.
Digital marketing / Seema Gupta by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chennai : McGraw-hill Education India Pvt. Ltd., 2020
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GUP.

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9.
Alibaba's world : how a remarkable Chinese company is changing the face of global business / Porter Erisman. by
Material type: Text Text
Language: English
Publication details: London : Pan Books, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.1420951 ERI.

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10.
Instagram marketing : the guide book for using photos on Instagram to gain millions of followers quickly and to skyrocket your business (influencer and social media marketing) David J. Green by
Material type: Text Text
Language: English
Publication details: India : Newstone Publishing, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GRE.

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11.
Social media marketing for dummies / Shiv Singh and Stephanie Diamond. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley, ©2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 SIN.

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12.
Marketing in the digital age / Dinesh Kumar. by
Material type: Text Text
Language: English
Publication details: New Delhi, India ; Thousand Oaks, California : SAGE Texts, [2021]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM.

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13.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen by
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill Education, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 KER, ...

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14.
Digital marketing : strategy & tactics / Jeremy Kagan and Siddharth Shekhar Singh by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd., 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KAG.

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15.
Social media & mobile marketing : includes online worksheets / Bhatia, Puneet Singh by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd., 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 BHA, ...

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16.
Digital luxury : transforming brands and consumer experiences / Wided Batat. by
Material type: Text Text
Language: English
Publication details: London : SAGE Publications, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 BAT.

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17.
Digital marketing / Seema Gupta. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill Education (India) Private Limited, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GUP.

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18.
Intelligent Marking : employing new-age technologies / V. Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM.

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19.
Direct, digital & data-driven marketing / Lisa Spiller. by
Publication details: New Delhi : SAGE, ©2020
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 SPI, ...
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20.
The new marketing : how to win in the digital age / Cheryl Burgess & Mark Burgess ; [foreword by Jonah Berger] by
Material type: Text Text
Language: English
Publication details: New Delhi : Sage, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 BUR.

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21.
Ecommerce business through social media marketing : simple steps to start your ecommerce brand through facebook and Instagram marketing / Goldink Books by
Material type: Text Text
Language: English
Publication details: New Delhi ; Goldink Books, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GOL.

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22.
Web analytics for dummies / by Pedro Sostre and Jennifer LeClaire. by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley Pub., c2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 006.312 SOS, ...
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23.
Internet marketing : strategy, implementation, and practice / Chaffey Dave, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer by
Edition: 3rd ed.
Material type: Text Text
Publication details: India : Pearson Education India, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.872 CHA, ...
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24.
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAS.
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25.
Social media intelligence / Wendy W. Moe,; David A. Schweidel, by
Material type: Text Text
Publication details: Cambridge : Cambridge University Press, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.231 MOE.
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26.
Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi by
Material type: Text Text
Publication details: New Jersey : World Scientific, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/72095 KOT.
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27.
The age of cryptocurrency : how bitcoin and digital money are challenging the global economic order / Paul Vigna and Michael J. Casey. by
Edition: First edition.
Material type: Text Text
Language: English
Publication details: New York, USA : St. Martin's Press, 2015
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.42 VIG.
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28.
Digital marketing : strategic planning & integration / Annmarie Hanlon.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.
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29.
Digital marketing: integrating strategy, sustainability, and purpose/ Ira Kaufman, Chris Horton and Mariusz Soltanifar. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KAU.

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30.
Marketing research: delivery customer insight/ Alan Wilson. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Boomsbury, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 WIL.
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31.
E-commerce: business, technology, society/ Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 17th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 LAU.
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32.
Everybody writes : your new and improved go-to guide to creating ridiculously good content / Ann Handley. by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley & Sons, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.
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33.
Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman. by
Edition: Rev. and updated
Material type: Text Text
Language: English
Publication details: Hoboken, N.J. : Wiley, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.

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34.
Digital marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson , 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.872 CHA, ...
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35.
Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans. by
Material type: Text Text
Publication details: India : Pearson , c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 EVA.
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36.
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary by
Edition: 2nd ed.
Material type: Text Text
Publication details: India : Pearson India , 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HEM.
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37.
Social media marketing : a strategic approach / Debra Zeha et, al.. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi : Cengage , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.872 ZAH, ...
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38.
Digital marketing / Seema Gupta. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Tamil Nadu : McGraw Hill Education (India) Private Limited, 2023©
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.872 GUP, ...

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