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Services marketing / Helen Woodruffe by
Material type: Text Language: English
Publication details: New Delhi : Macmillan, 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (25)Call number: 658.8 WOO.S, ...
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Marketing planning & strategy / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text
Publication details: Cincinnati, Ohio : South-Western College Pub., 2000
Other title: - Marketing planning and strategy
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 JAI.
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Marketing management / Philip Kotler, Kevin Keller. by
Edition: 12th ed.
Material type: Text Language: English
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Institute of Public Enterprise, Library: Lost (1).
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