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Online Public Access Catalogue

Your search returned 47 results.

21.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash

by Malhotra, Naresh K.

Edition: Seventh Edition.Material type: Text Text Language: English Publisher: Chennai, Indian ; Pearson India Education Services, 2019Availability: Items available for loan: Call number: 658.83 MAL.M (4). Checked out (1).

22.
Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text Language: English Publisher: Noida, India : Pearson India Education Services, ©2016Availability: Items available for loan: Call number: 658.8 KOT (4). Checked out (1).

23.
Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller

by Miller, Thomas W.

Material type: Text Text Publisher: Uttar Pradesh : Pearson , 2019Availability: Items available for loan: Call number: 005.1 MIL (1).

24.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee

by Wirtz, Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th edition.Material type: Text Text Language: English Publisher: Chennai Pearson 2018Availability: Items available for loan: Call number: 658.8 WIR (2).

25.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text Publisher: Chennai : Pearson Education Limited, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 CLO (1).

26.
Marketing research : An applied orientation / Naresh K. Malhotra, Satyabhusan Dash.

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th Rev. ed.Material type: Text Text Publisher: India : Pearson India Education Services, 2019Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 MAL (1).

27.
Supply chain management : Strategy, planning, and operation / Sunil Chopra, Dharam Vir Kalra

by Chopra, Sunil | Kalra, Dharam Vir.

Edition: 7th ed.Material type: Text Text Publisher: Chennai : Pearson India Education Service, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.7 CHO (1).

28.
Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 9th ed.Material type: Text Text Publisher: Chennai : Pearson India Education Service, 2017Online access: Click here to access online Availability: Items available for loan: Call number: 658.84 KEE (1).

29.
Rural marketing : text and cases / C. Gopala Krishna, Lalitha Ramakrishnan

by Gopala Krishna, C | Ramakrishnan, Lalitha.

Edition: 2nd ed.Material type: Text Text Publisher: Chennai : Pearson India Education Service, 2011Online access: Click here to access online Availability: Items available for loan: Call number: 381.0954 GOP (1).

30.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen | Bansal, Harvir S.

Edition: 8th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 LOV (1).

31.
Rural marketing /

by Kashyap, Pradeep.

Edition: 3rd ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 2346.I5 KAS (1).

32.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal)

by Bendle, Neil T.

Edition: 3rd ed.Material type: Text Text Publisher: Chennai: Pearson india education service, 2010Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 BEN (1).

33.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

by Malhotra, Naresh K | Birks, David F | Wills, Peter.

Edition: 5th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2017Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 MAL (1).

34.
Marketing management : an Asian perspective / Philip Kotler(etal)

by Kotler, Philip.

Material type: Text Text Publisher: Chennai: Pearson india education services, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.802 KOT (1).

35.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph.

Edition: 11th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 658.8342 SCH (1).

36.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.

Edition: 12th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson ; 2019Availability: Items available for loan: Call number: 658.834 SCH (1).

37.
Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.

by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.

Material type: Text Text Language: English Publisher: New Delhi : Pearson Education, Inc., 2016Availability: Items available for loan: Call number: 658.83 BEN (1).

38.
Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson, 2021. Availability: No items available : Checked out (1).

39.
Rural marketing / Pradeep Kashyap

by Kashyap, Pradeep.

Material type: Text Text Language: English Publisher: Delhi : Pearson Education, 2012Availability: Items available for loan: Call number: 658.8 KAS (1).

40.
Supply chain management : strategy, planning and operation / Sunil Chopra, Dharam Vir Kalra

by Chopra, Sunil, 1960- | Kalra, Dharam Vir.

Edition: 7th ed.Material type: Text Text Language: English Publisher: Tamil Nadu, India : Pearson. 2019Availability: Items available for loan: Call number: 658.7 CHO (2).