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Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

By: Malhotra, Naresh KContributor(s): Birks, David F | Wills, PeterMaterial type: TextTextPublisher: Chennai: Pearson india education services, 2017Edition: 5th edDescription: xvii; 954 pISBN: 9781292103150Subject(s): Marketing research | Marketing research -- Methodology | MarktonderzoekDDC classification: 658.83 Online resources: Click here to access online
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Item type Current location Call number Status Date due Barcode
e-Books Institute of Public Enterprise, Library
658.83 MAL (Browse shelf) Available EB72

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