Malhotra, Naresh K
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - 5th ed. - Chennai: Pearson india education services, 2017. - xvii; 954 p.
9781292103150
Marketing research.
Marketing research -- Methodology.
Marktonderzoek.
658.83 / MAL
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - 5th ed. - Chennai: Pearson india education services, 2017. - xvii; 954 p.
9781292103150
Marketing research.
Marketing research -- Methodology.
Marktonderzoek.
658.83 / MAL