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Online Public Access Catalogue

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee

By: Wirtz, JochenContributor(s): Lovelock, Christopher H | Chatterjee, JayantaMaterial type: TextTextLanguage: English Publisher: Chennai Pearson 2018Edition: 8th editionDescription: xxii, 817p. 27 cmISBN: 9789332587687Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
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Books Institute of Public Enterprise, Library
S Campus 		658.8 WIR (Browse shelf) Available 45266
Books Institute of Public Enterprise, Library
S Campus 		658.8 WIR (Browse shelf) Available 45204

Includes index.

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