| 000 -LEADER |
|---|
| fixed length control field |
00701cam a2200229 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789332587687 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
WIR |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Wirtz, Jochen, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Sub Title |
people, technology, strategy / |
| Statement of responsibility, etc |
Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chennai |
| Name of publisher |
Pearson |
| Year of publication |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxii, 817p. |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Professions |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Service industries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Customer services |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Lovelock, Christopher H., |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Chatterjee, Jayanta |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
