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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher HContributor(s): Wirtz, Jochen | Bansal, Harvir SMaterial type: TextTextPublisher: Chennai: Pearson india education services, 2018Edition: 8th edDescription: xxi;810 pISBN: 9789332587687Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8 Online resources: Click here to access online
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Item type Current location Call number Status Date due Barcode
e-Books Institute of Public Enterprise, Library
658.8 LOV (Browse shelf) Available EB67

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