| 000 -LEADER |
|---|
| fixed length control field |
00605nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789332587687 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
LOV |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Lovelock, Christopher H |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Sub Title |
people, technology, strategy / |
| Statement of responsibility, etc |
Christopher Lovelock, Jochen Wirtz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chennai: |
| Name of publisher |
Pearson india education services, |
| Year of publication |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxi;810 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Professions -- Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Service industries -- Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Wirtz, Jochen; |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Bansal, Harvir S. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
www.elibrary.in.pearson.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
e-Books |
