IPE Libraray Catalogue Hyderabad catalog

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Lovelock, Christopher H

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 8th ed. - Chennai: Pearson india education services, 2018. - xxi;810 p.

ISBN: 9789332587687

Subjects--Topical Terms:
Professions -- Marketing.
Service industries -- Marketing.

Dewey Class. No.: 658.8 / LOV

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